Gimlet Media
Identity
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet’s content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the updated identity brings Gimlet’s catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet’s stories: layers of edits, snapshots, moments, revisions, works in progress
Agency: GrandArmy
Identity
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet’s content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the updated identity brings Gimlet’s catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet’s stories: layers of edits, snapshots, moments, revisions, works in progress
Agency: GrandArmy
