Gimlet Media
Identity
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet’s content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the updated identity brings Gimlet’s catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet’s stories: layers of edits, snapshots, moments, revisions, works in progress
Agency: GrandArmy
Identity
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet’s content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the updated identity brings Gimlet’s catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet’s stories: layers of edits, snapshots, moments, revisions, works in progress
Agency: GrandArmy
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![](https://freight.cargo.site/t/original/i/5afb8835606833d28b7f318010774359cea46f8fb3144f46d8524a27e557ea00/gimlet_project_template26.jpg)
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