LET’S GO
SeatGeek Campaign
SeatGeek is a web and mobile based ticket selling platform. “Let’s Go!” is the call to action that connects fans with the experiences they crave. This simple phrase populates the entire campaign, re-skinning itself to reflect every genre, field, and subculture that SeatGeek sells tickets for. The typographic system adapts to its context, applying itself on taglines of different lengths while maintaining a consistent style. Content showcasing punk show tickets are collaged like a Sex Pistols cover, while basketball tickets are always accompanied by jumbotron-esque bitmap typography. In essence, SeatGeek becomes the biggest fan, with the most knowledge of whatever world it’s representing.
A robust system of lettering pieces is complimented by a custom supporting typeface called Encore Sans, featuring rounded interior curves to project a bold, but warm voice for SeatGeek. An icon set and a photographic treatment of light leaks and grain ensure that all of SeatGeek’s communications appear to come from the same world: shot off-the-cuff, from the cheering crowd. All these tools come together to form the Let’s Go campaign, as bold and loud as a heavy metal show.
Agency: GrandArmy
Design: Ang Church, Tristan Dubin
Type Design: Lauren King
SeatGeek Campaign
SeatGeek is a web and mobile based ticket selling platform. “Let’s Go!” is the call to action that connects fans with the experiences they crave. This simple phrase populates the entire campaign, re-skinning itself to reflect every genre, field, and subculture that SeatGeek sells tickets for. The typographic system adapts to its context, applying itself on taglines of different lengths while maintaining a consistent style. Content showcasing punk show tickets are collaged like a Sex Pistols cover, while basketball tickets are always accompanied by jumbotron-esque bitmap typography. In essence, SeatGeek becomes the biggest fan, with the most knowledge of whatever world it’s representing.
A robust system of lettering pieces is complimented by a custom supporting typeface called Encore Sans, featuring rounded interior curves to project a bold, but warm voice for SeatGeek. An icon set and a photographic treatment of light leaks and grain ensure that all of SeatGeek’s communications appear to come from the same world: shot off-the-cuff, from the cheering crowd. All these tools come together to form the Let’s Go campaign, as bold and loud as a heavy metal show.
Agency: GrandArmy
Design: Ang Church, Tristan Dubin
Type Design: Lauren King
![](https://freight.cargo.site/t/original/i/6ab6e8190e319db1ab3b8dd3cde8b1f53d72b63a974f1ed005faeb2a84661c09/seatgeek-project-template-01.png)
![](https://freight.cargo.site/t/original/i/3f9b89b9173104e24bb63566f014c2a64770493b82ffbf342ce89fbd77ea9912/seatgeek-lettering.gif)
![](https://freight.cargo.site/t/original/i/d3a8dfc4a14dbcf4336827e8b89280e55c4d79d2a84d7fea177e16e7f1e12f35/seatgeek-project-template-02.png)
![](https://freight.cargo.site/t/original/i/626d3cf8ca7fe8fe7a50946251409207ff88be9f92097d065f4446d3ce406d5d/seatgeek-project-template-03.png)
![](https://freight.cargo.site/t/original/i/0d635d38b0a5886982f23a285d8ad7976756a6306192a6da3e973d5627374325/seatgeek-project-template-04.png)
![](https://freight.cargo.site/t/original/i/8a1012518c8513ba08ba377d52c9842c94affb093e7b078eb7df69e270a02815/seatgeek-project-template-02.jpg)
![](https://freight.cargo.site/t/original/i/491493466bf12feeb7a4d1a14a564b9ca2d53b53ae1bce479658feb237f9f9a2/seatgeek-project-template-06.jpg)
![](https://freight.cargo.site/t/original/i/ddb4cd744d26c6bb682b9ae9e8d58ffbc401986a0b41fc4e13f163aaf9603968/seatgeek-project-template-07.jpg)
![](https://freight.cargo.site/t/original/i/ef8b9e2920eb166290ae8188779a398599b138b73279858de645ee3de384ddfe/seatgeek-project-template-08.png)
![](https://freight.cargo.site/t/original/i/6a43febfef3ec91e3db428e5da7e7ec22b59199ce21d5bbccccd0c7888252b3a/seatgeek-project-template-09.png)
![](https://freight.cargo.site/t/original/i/5cc2ef4b3cb60bc714cb5cc265c3cb83d7d041bd4eb9da5a7d18bfec5a1fe2a0/seatgeek-project-template-13.jpg)
![](https://freight.cargo.site/t/original/i/3eeff064f87f2d8328452fd31431ade34a9afb1579bae008d9540e47919eaaa7/seatgeek-project-template-10.png)
![](https://freight.cargo.site/t/original/i/2382b79055af91dbc86bb8195f7ef41fc2259a4864e90263a2e72dc8926694c8/seatgeek-project-template-11.png)
![](https://freight.cargo.site/t/original/i/ab5ae077a7cee81f7c6f3e9693ab93239060412ef46628ab4cc0f2dd92e9f7d0/seatgeek-project-template-12.png)
![](https://freight.cargo.site/t/original/i/a2440014fb8917ce55320fcf84e951fc5e758006710e90d4e6d14b3a716dd289/seatgeek-project-template-14.png)
![](https://freight.cargo.site/t/original/i/a24fa9abe262bfaf6b6a6318bc588ab58296de89ae6c06dcc22fe8b79b19a1d5/seatgeek-project-template-15.jpg)
![](https://freight.cargo.site/t/original/i/687a1fe49a1d463651d5305fcbb6571578acfbe7b161c56477632c97e1547e70/seatgeek-project-template-16.jpg)
![](https://freight.cargo.site/t/original/i/252c8511d9c9b8d237c66483d86705ca71989806ed7071f3b0eb327d1c032798/swag-1.jpg)
![](https://freight.cargo.site/t/original/i/5af19fb80f19e6cc87fa03bdc15001858f6bba9fbdde0e1d3bc2976b14c3f02d/swag-2.jpg)
![](https://freight.cargo.site/t/original/i/507dfe84739a441d4802e625155a0f3d0989e445c0f54de4d81cecdfa4fd1e47/ticket-page.jpg)
![](https://freight.cargo.site/t/original/i/ebf351161a2d64c214e156fc42e9030c466281364f2f2fb900527b947c9c16b9/vert-billboard2-copy.jpg)
![](https://freight.cargo.site/t/original/i/301afc6e990d81bf6da6f060877ed55b8073a39f0e320b87b289cb08851b69ca/vert-billboard1.jpg)
![](https://freight.cargo.site/t/original/i/825b452e9ded2c54a3f3e7d1e593fcbda8d48c31f831c0f7c8428699c4707b08/billboard2.jpg)